New Clients. Re-Engaged Members. Real Money.
One Short-Term Program Launch Does It All.
The exact system we've used to launch Drop Two Sizes for over 10 years — we'll spend 30 days together implementing one step at a time to launch your own!
What Is Drop Two Sizes?
Not a diet. Not another scale-chasing gimmick. Drop Two Sizes is built on one premise: the scale doesn't tell the whole story — your clothes do. As clients build muscle and lose fat, the number on the scale can barely move while two jean sizes disappear. So instead of weighing in, clients measure with what we call Thermometer Jeans — the jeans that tell them when they're feeling it.
It started as a program we ran live with our own clients at Results Fitness. It became a published book. And for over 10 years, it's been the exact system trainers across the country have used to guarantee two sizes off in 8 weeks — because it works whether or not the scale agrees.
Before These 30 Days Are Up, You Will...
Not theory. Not "figure it out as you go." The same system, script for script, we've run at Results Fitness for over 10 years.
The Drop Two Sizes Implementation
Five parts. Ten years proven. Everything mapped out so you're building nothing from scratch.
Get Results
You can't market something that doesn't work, and you won't get referrals — still your #1 source of new members — if clients aren't seeing change.
- The exact 8-week Drop Two Sizes program, guaranteed results, included
- Nutrition journals ready for your printer — grocery lists, meals, journals
- Step-by-step accountability meeting scripts
Market It
The strongest campaigns are built around a call to action — a Kickoff Event is exactly that.
- Full marketing calendar — what to post and send, and when
- The language for every post, written for you
- Every email, already drafted
Network & Co-Promote
You know you should be building relationships with other small businesses in your town. This is the reason you finally will.
- A win-win partnership structure that actually works
Recognize Your Clients
Retention lives in recognition. Close the challenge with a photo shoot and a party that makes your clients feel like the stars of your gym.
- A full checklist for a red-carpet close-out clients won't forget
Convert New Clients
Turn challenge joiners into long-term, recurring clients — not a group that disappears after week 8.
- Scripts and incentives for converting challenge members to ongoing clients
This Is For You If
- You've been sitting on a program idea for months, maybe years
- You want real, paying clients — not another free trial giveaway
- You want something already proven, not built from scratch
- You're ready to start Monday, August 3rd — not "someday"
Not For You If
- You're not willing to actually run the challenge once you have it
- You want a done-for-you client list instead of a done-for-you system
- You'd rather keep figuring it out alone than follow what's worked for over 10 years
"Rachel's Drop 2 Sizes Program changed my business. It was the launch pad to my new business model and coaching approach. I partnered with a local boutique, marketed to my ideal client, hosted a kickoff party, and filled 17 of my 20 goal spots. After a wildly successful program — every single person's jeans fit after 8 weeks — 10 of those individuals became annual members. From a financial standpoint, it took my business to another level. From an emotional standpoint, another planet."
Molly Doyle — Molly Doyle Fitness"Numbers are scary. Pants are fun. It's a no brainer. We've run D2S four times so far and can't wait to run it again — one client dropped two sizes and then some, and later competed in her first DEKA Strong challenge at 68 years old. She crushed it."
Kyle Sullivan — Sullivan Personal Training"Drop Two Sizes gives you everything you need to deliver an effective, results-driven transformation program in one complete package. Many of the people who completed it became some of our biggest cheerleaders — and long-term clients."
Ron Nichols — Workhorse Gym"My members enjoyed the accountability and the challenge, and most continued onto regular memberships after. It fits with my fundamentals of exercise, nutrition, and healthy habits — and takes the focus off the scale."
Sarah — Level Up Complete HealthDay One Starts Monday, August 3rd.
We're running our own Drop Two Sizes Challenge at Results Fitness at the same time — kickoff is September 17th. You won't be doing this alone.
Your first challenge is 30 days away. Your clients are already waiting for it — they just don't know it yet.
P.S. This is the exact system we've used for over 10 years to fill our own challenges — and this round, we're running ours in real time alongside you, kickoff September 17th. If you've been waiting for a sign to finally run your first challenge, this is it.
