The Coach to CEO Path
From Coach
To CEO
Three steps. One transformation. You don't just take a course โ you climb a clear path from running sessions to running a real company.
The Climb
STEP 1
Coach to CEO
12 Weeks
STEP 2
Momentum
6 Months
STEP 3
CEO Mastermind
12 Months
What Each Step Looks Like
Your Three Tiers
Step 1 โ Start Here
Coach
to CEO
to CEO
12-Week Intensive
$3,679
One-time ยท full program
The shift starts here. We rewire how you think about your business.
- The full 8-module Coach to CEO curriculum
- Bi-weekly accountability calls
- Weekly group coaching call
- The RFU Systems Vault
โ
THE NEXT STEP
Coach to CEO
Momentum
Momentum
6-Month Commitment
$497/mo
Keep the momentum going
The shift already happened. Now we make it stick โ and walk you to your CEO line.
- Bi-weekly accountability calls โ kept in
- Weekly group coaching call
- Continued curriculum & Systems Vault access
- Your runway to qualify for the CEO Mastermind
Step 3 โ You've Earned It
CEO
Mastermind
Mastermind
12-Month Program
$997/mo
or $9,997 paid in full
The room for owners who are running real companies โ not coaches with a side of business.
- Bi-weekly coaching led by 10+ year RFU gym owners
- The Coaches Hub โ monthly deep-dive with Alwyn
- Full RFU Systems Vault + Cash Injection bonuses
- The peer room you climb the whole path to reach
How You Earn the CEO Mastermind
Your CEO Line
Momentum is where you cross your CEO line. You don't guess when you're ready โ you can see it. These are the six marks of an owner running a real company:
1
$10K / Month
Consistent monthly revenue โ proof the business is working.
2
Semi-Private Model
Off the one-on-one ceiling and into a model that scales.
3
Recurring Billing
Members on autopay โ not packages. A system, not random cash.
4
First Team Member
Your first hire made โ you've stepped into the CEO seat.
5
50 Active Clients
A full, healthy roster โ proof you can fill it and keep it.
6
15+ Leads / Month
Consistent lead flow โ marketing that works without you chasing it.
Hit 4 of these 6 and you're CEO Mastermind ready.
That's not us holding you back. That's what being the CEO actually looks like.
You're not a coach with a side of business.
You're building a real company.
You're building a real company.
Your coach always,
Rachel Cosgrove
