Results Fitness University
Coach To CEO
Mastermind
A 12-month coaching program for fitness professionals ready to build a real business — with people who actually own one.
Everything included
Here's what you get for the full year.
01
Fast Start 1:1 Coaching Call
Kick off the year with total clarity. One-on-one with our Results University Team of Coaches to set your direction and identify your first action steps so you're moving from day one.
$1,800 value
7
Coach To CEO Curriculum
7 modules that lay the groundwork for your business and your CEO mindset — before you even get on your first call. Each module is built around 15–20 minute lessons you watch at your own pace, on your schedule.
01
Vision & Strategic Clarity
02
Financial Foundations
03
Systemizing the Client Experience
04
Sales
05
Marketing
06
CEO Metrics & Dashboards
07
Building Your Team
+
Bonus Modules — Cash Injections & Fast Action
Four additional plug-and-play modules designed to create revenue fast, when you need it most.
3 Cash Injection Campaigns
- Drop Two Sizes Campaign
- Flash Sale / Black Friday Campaign
- Client Re-Activation Campaign
Fast Action Bonus
- 21 Day Marketing Challenge
Proven, ready-to-deploy campaigns you can run immediately.
12
Monthly CEO Masterclasses
Live calls led by Alwyn or Rachel Cosgrove — business fundamentals, mindset, leadership, pricing, sales, and execution. All recorded and archived by topic.
$1,200 value
26
Bi-Weekly 1:1 Accountability Coaching Calls
You'll be assigned a dedicated coach who will meet with you every other week — same coach, every time, so they know your business and your goals inside and out.
These aren't just any coaches. They're gym owners who have been in our program for 10+ years and have built successful gyms using these exact principles. They've walked the road you're on. They know what's coming and how to get you through it.
52
Weekly GSD Calls
Get Stuff Done. Every week we work on the things that actually move the needle — sales process, marketing calendar, systems, SOPs, client experience, and more.
$7,800 value
3×
In-Person Mastermind Events
Three live gatherings a year with the best fitness business owners in the country. The energy, the ideas, and the relationships you'll build here cannot be replicated on a Zoom call.
$6,000 value
12
The Coaches Hub — Monthly Deep Dive with Alwyn Cosgrove
A monthly call dedicated entirely to programming and coaching excellence. Alwyn digs into the latest scientific studies, research updates, and what it all actually means for how you train your clients — plus a new presentation on a relevant topic every month. This is where the nerdy stuff lives, and it makes you a better coach.
included
100+
The RFU Systems Vault
Every checklist, script, SOP, template, framework, and program design template we use at Results Fitness — ready to plug into your business. No reinventing the wheel.
$2,400 value
∞
Direct Access to the RFU Team
Direct text line to our coaching team plus a private member community of fitness business owners. Ask a question, get an answer — same day.
$2,400 value
+
Expert Sessions Every Month
Dedicated masterclasses on Sales, Profit First, Referrals, Marketing, Client Experience, and Leadership — led by the team that runs Results Fitness every day.
included
+
Team Access + Referral Program + Annual Awards
Up to 4 team members get access to the Fitness Coach Internship Curriculum. Plus a referral program that pays you, unannounced gifts and bonuses, and a chance to win RFU Biz Owner of the Year.
$9,200+ value
Total Value
$37,310+
30
Day
Guarantee
Guarantee
Love It or Leave It.
Join today and you have 30 full days to dig in, meet your coach, attend your first calls, and experience the community. If you decide in that first month that it's not for you — no hard feelings, no questions asked. We'll cancel your agreement. We're that confident you're going to love it... and we want you to be too.
What members say
Real gym owners.
Real results.
"Being a gym owner can be lonely. It often feels like you don't know what to do next. Here is a group who understands what it's like, has the answers to all of my problems, and has gone through the things I will go through. It is invaluable."
Jonathan Wiens
Owner, Archway Fitness — Los Angeles, CA
"I would not be starting my own business if I didn't have the help and support of Results Fitness University. I have every confidence that I will be wildly successful!"
Grace Barnick
Owner, FitPath Coaching — San Diego, CA
"This experience has been the most valuable thing we did, and will continue to do for our business and family. Every idea we have gets exposed into something way bigger."
Joya Whittington
Co-founder, E-Motion Fitness — Childs, PA
"Before the Mastermind I had questions about which direction to push the business. After, I knew exactly what I needed to do. I would wholeheartedly recommend joining RFU."
Matthew Guffey
Owner, Victory High Performance — San Jose, CA
"The Cosgroves set the bar high — they deliver content and coaching that will change your life. Being part of this elite group of professionals is a privilege."
Kari Negraiff
Co-owner, Envision Fitness — Pitt Meadows, BC
"I make it a point — non-negotiable — on my calendar to attend RFU Mastermind events. The clarity and support I get to move my business forward is priceless."
Eric Cruz
Owner, Progressive HP — Murrieta, CA
"This experience allowed us to quickly implement processes and systems to open our business — already having 24 members prior to opening!"
Ashley Whittington
Co-founder, E-Motion Fitness — Childs, PA
Your investment
Two ways to join.
Most members cover their investment by adding just 1–2 new clients a month. The math works fast when you're finally running a real business.
Monthly Plan
$997
per month × 12 months
Start today. Same access,
same coaching, same results.
12-month commitment.
same coaching, same results.
12-month commitment.
Pay In Full
$9,997
one-time payment
Everything included.
One decision. Done.
One decision. Done.
Save $964
Spots are limited and we onboard together as a group. If you're ready to make the shift from coach to CEO — this is the moment.
"Being strong is the cheat code to life.
Having the right systems is the cheat code to business."
