So many fitness business owners are facing the hard reality right now of deciding between giving up, closing your doors for good and walking away or figuring out a way to continue to navigate this crisis through the uncertainty, shut downs and unknown future of our industry. Every day we hear of another gym closing their doors unable to hang on for one more day. It's heart breaking.
Be the exception. Be the one who gets through this pandemic and is standing strong at the end. Your clients need you. Your family needs you. The world needs you. When this is all over our industry will look very different. Health will be a #1 priority and we will have the opportunity to change the way fitness is done! Find a way to make it through!
1. Run lean right now. You have to go through your company and cut any unnecessary expenses. Avoid going into personal debt to keep your gym open. Hopefully you got the PPP and maybe an EIDL to help. Using the Profit First method continually stay at...
Week 7 of quarantining and some states are in the beginning stages of re-opening! If you're in a state that is getting ready to re-open make sure you are ready before you open your doors! All of this hard work to maintain your business and keep everything going is only going to matter if you have a re-open strategy that sets you up to hit the ground running making your clients feel super safe. This is your opportunity to stand out as the obvious choice if you want to go to an in-person gym.
Part One(below) - Cleaning, social distancing and safety parameters.
Part Two - Communication to your members(tomorrow)
Part Three - Programming - We'll share our ideas on some programming shifts you need to make to keep everyone safe.(Friday)
Part Four - Marketing - As you re-open you want to have your marketing funnels in place to continue to attract new members. (Saturday)
Initially re-open discreetly to start getting your current raving fan clients in first who you have mutual trust with so...