Week 7 of quarantining and some states are in the beginning stages of re-opening! If you're in a state that is getting ready to re-open make sure you are ready before you open your doors! All of this hard work to maintain your business and keep everything going is only going to matter if you have a re-open strategy that sets you up to hit the ground running making your clients feel super safe. This is your opportunity to stand out as the obvious choice if you want to go to an in-person gym.
Part One(below) - Cleaning, social distancing and safety parameters.
Part Two - Communication to your members(tomorrow)
Part Three - Programming - We'll share our ideas on some programming shifts you need to make to keep everyone safe.(Friday)
Part Four - Marketing - As you re-open you want to have your marketing funnels in place to continue to attract new members. (Saturday)
Initially re-open discreetly to start getting your current raving fan clients in first who you have mutual trust with so you can get your systems down with the flow, cleaning and making sure you have a game plan that works. In the states re-open about 50% of the active members are coming back in right away. Address clients concerns in person and make sure they know they can stay online as long as they like. Continue to make your remote coaching options the best they can possibly be as this will not be going away. This is now part of your business.
Also before re-opening do a thorough clean out of equipment and clutter in your gym. Make it look as pristine clean as possible. Put a new coat of fresh paint up even.
Here's a quick checklist as IHRSA laid out these 4 parameters that they have communicated to the Governor's of each state regarding opening gyms and we have detailed further explanation of each from our understanding and plan within our own gym:
1. Keeping COVID-19 out of the club by implementing appropriate visitor and staff screenings.
2. Minimizing the risk of spread through containment and social-distancing measures.
3. Recognizing everyone’s role in minimizing risk through education and encouraging all members and staff to take all the actions possible to avoid spreading the virus.
4. Minimizing exposure risk by implementing enhanced, evidence-based cleaning, and sanitation practices.
Initially this will all seem very cumbersome but as we get our new routine down it will be easy to keep up. Being a coaching centric gym we will be able to stand out as the number one choice if you want to go to an in-person gym as we have control over our environments.