After 14 weeks of having our business shut down we are open! So many emotions including gratefulness and excitement!!! Monday was day one and our clients and our team are so excited to be back in the gym! Everything went really smooth.
During our shut down we have been extremely busy taking advantage of the down time. Reopening looks a lot different than before we were shut down, and not just extra sanitizer and social distancing measures. We integrated technology, painted for a whole new fresh look, de-cluttered and streamlined our business!
As you reopen now is a great time to make some changes! Let's start thinking differently - we have a chance to hit the "reset" button on our business model after this.
What positive changes are you planning to make in your business after you reopen ? Here are five we are making!
1) We're switching to online scheduling. Yep we were still old school.
2) Restructure the number of appointments adding half hour appointments.
3) Restructure open gym...
Week 7 of quarantining and some states are in the beginning stages of re-opening! If you're in a state that is getting ready to re-open make sure you are ready before you open your doors! All of this hard work to maintain your business and keep everything going is only going to matter if you have a re-open strategy that sets you up to hit the ground running making your clients feel super safe. This is your opportunity to stand out as the obvious choice if you want to go to an in-person gym.
Part One(below) - Cleaning, social distancing and safety parameters.
Part Two - Communication to your members(tomorrow)
Part Three - Programming - We'll share our ideas on some programming shifts you need to make to keep everyone safe.(Friday)
Part Four - Marketing - As you re-open you want to have your marketing funnels in place to continue to attract new members. (Saturday)
Initially re-open discreetly to start getting your current raving fan clients in first who you have mutual trust with so...