Here's another Results University Biz Owner of the Year essay, submitted for consideration, by finalist Ben Fogel of Epic Fitness in Millcreek, Utah.
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This past year has given every single business in this group so many challenges. I feel that I should be the 2020-21 Business Owner of the Year because of the way my team and I addressed and overcame these challenges. With Utah gym closures in effect back in March and April, we immediately were able to pivot from in-person training to remote training and therefore maintained 95% of our client base.
Even though our doors were closed, we used that time to revamp and prep Epic Fitness for re-opening. We updated and reworked all of our systems (SOPs) with COVID safety protocols & guidelines, trained our staff on new procedures, offered added benefits for renewing memberships, plus implemented fun ways to keep our members engaged while training remotely during the pandemic. Once our doors re-opened, we...
It's easy to get distracted. This year more than ever we've had thousands of things pulling at our attention and frying our nervous system from politics to Corona Virus to shut downs. On top of all that you've been running around like crazy implementing new delivery systems and giving everything you can to save your business adapting, changing, pivoting as you do your best to keep calm and carry on.
Take a deep breathe. As we near the end of 2020 rather than continue to chase "Shiny New Objects" looking for the next pivot let's focus on streamlining what we have so far.
That's right - Do not add, implement, change one more thing before you STOP and unpeel the layers of what you have put into place so far in 2020 and make sure it's set up with systems in place to be an asset to your business and not a drain.
For example, I imagine by now you've added some kind of online option to your business. Have you sat down and made sure you have the Online Coaching System mapped out so that...
Each year, members of our VIP Platinum Coaching and Mastermind Group submit essays on why they should be one of the finalists in our Business Owner of the Year contest.
Here’s the essay our winners, Mandy Haugstad & Jordan Rudolph of Unity Fitness submitted for consideration, along with their award-winning video presentation!
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This year indeed has brought its fair share of unforeseen events. It left business owners in a position to pivot and adapt, or quite frankly, die. It forced us into closure, testing everything that we’ve been building over the birth of our business to now. Systems, culture and community, staff, operations, and leadership were all areas tried and tested over the last seven months and counting. I think one of the biggest concerns is that we don’t know how long this will truly last, but what we’ve learned about running our business up to the start of the pandemic to now, and beyond, will be the same thing...
So many fitness business owners are facing the hard reality right now of deciding between giving up, closing your doors for good and walking away or figuring out a way to continue to navigate this crisis through the uncertainty, shut downs and unknown future of our industry. Every day we hear of another gym closing their doors unable to hang on for one more day. It's heart breaking.
Be the exception. Be the one who gets through this pandemic and is standing strong at the end. Your clients need you. Your family needs you. The world needs you. When this is all over our industry will look very different. Health will be a #1 priority and we will have the opportunity to change the way fitness is done! Find a way to make it through!
1. Run lean right now. You have to go through your company and cut any unnecessary expenses. Avoid going into personal debt to keep your gym open. Hopefully you got the PPP and maybe an EIDL to help. Using the Profit First method continually stay at...
After 14 weeks of having our business shut down we are open! So many emotions including gratefulness and excitement!!! Monday was day one and our clients and our team are so excited to be back in the gym! Everything went really smooth.
During our shut down we have been extremely busy taking advantage of the down time. Reopening looks a lot different than before we were shut down, and not just extra sanitizer and social distancing measures. We integrated technology, painted for a whole new fresh look, de-cluttered and streamlined our business!
As you reopen now is a great time to make some changes! Let's start thinking differently - we have a chance to hit the "reset" button on our business model after this.
What positive changes are you planning to make in your business after you reopen ? Here are five we are making!
1) We're switching to online scheduling. Yep we were still old school.
2) Restructure the number of appointments adding half hour appointments.
3) Restructure open gym...
Click here to join into one of Body Space Fitness, NYC's Virtual Classes where all proceeds will go to Colorofchange.org or make a donation here - Click Here to Make A Donation. Do something real about injustice.
Scroll down to listen to the first interview with Kelvin all about his business and leading through Crisis during this Pandemic!
Ben Fogel is one of the strongest leaders I know. He has overcome so much already after a personal Cancer Diagnosis a few years ago that did not stop him from continuing to show up for his team and his business. Listen as he shares his story, experiences and offers strength for leaders to overcome difficult times in business.
Chris Borda, owner of YES Fitness in Connecticut for 22 years and our 2020 Results University Business Owner of the Year shares his experience running his business for 22 years through 9/11, recessions and now Covid-19!
For our last topic in this series of re-opening we are going to touch on marketing because if you haven't thought through your marketing strategy as you get back in your gym you should start to think about it now. As the fitness industry will have dramatically changed as we reopen our gyms. Many gyms won't be reopening, those of us who are, have to find a new normal and a new level of professionalism with sanitation and safety being a higher priority than ever, many gyms won't be able to live up to the standards. There will be opportunity to stand out!
In addition, people will be more motivated than ever to figure out how to be healthy and fit with strong immune systems wanting experts to help them to make exercise a priority.
Start to build your marketing "funnels" now. A funnel simply means you are putting the right message in front of the right people to start to build a relationship of knowing, liking and trusting you to eventually want to learn more from you and finally invest...