Don't forget you who are through this. You are not a gym! You are a business who delivers health, fitness, strength and positivity to your clients. You change people's lives. You are an expert who people hire to help them figure out a plan.
So many people need us right now. Doing a workout at home by yourself is one of the hardest things to get motivated to do. You're job is even more important without your gym!
Join our Inner Circle for 14 days for FREE right now where you'll get access to our entire Fitness Business Mastery Course and our Leading Your Fitness Business Through The Here and Now.
Whether your gym was shut down, like ours, or you're a trainer who works out of a gym that shut down and can no longer train your clients, we're all in this together!
This past week we have been working harder than we have in a long time to make the necessary pivots in our business to continue to support our clients(so important at this time!), protect our business and keep moving forward to actually grow through this adversity! If you've been getting caught up in the uncertainty, anxiety and have been paralyzed by everything going on we hope to help you navigate this situation to keep moving forward. We got you!
Our clients need us now more than ever! They are home with time to actually focus on their health and fitness and need it to stay sane through this. Please show up for them! They need you! We had a client call us yesterday crying that she lost her job and has been home alone and we are the only consistent thing in her life right now and how much she appreciates that we are...
I've been reading a lot of stuff on identity and identity formation. And by reading, I mean obsessed :)
Specifically Erikson's work on psychosocial development.
Erikson's belief is that throughout each person's lifetime, they experience different identity crises. Each of the conflicts arises at a certain point in life and must be successfully resolved for progression to the next stage.
A person's identity has to include a sense of continuity or progression, a sense of uniqueness, and a sense of affiliation or belonging.
Without getting too deep, I think there's a transition that takes place where you start to identify yourself professionally at least AS who you ARE and who you have become as opposed to what you do.
It's an important part of social development but it can be challenging.
"Sometimes individuals face obstacles that may prevent the development of a strong identity. This sort of unresolved crisis leaves individuals struggling to "find themselves".
They often seem...
Get out of “if…then” thinking. Many people are guilty of this “If…Then” thinking when it comes to our bodies. We never stop and enjoy – Now.
In the book, Drive by Daniel Pink he talks about this in relation to management and leading a team in a company. This was interesting stuff which I immediately started to think how I could apply it in our business. He talks about using intrinsic motivators as the way to drive people to give their best long term instead of using “If….Then” motivators or extrinsic motivators.
And then I realized this is also a very powerful concept to use with my clients and the people I coach. In his book, he touches on using this with your health and weight loss as well and it made me think….
Many women are in the mindset of “If…Then.” Especially when it comes to the scale- “If” I weigh X “then” I’ll feel good. Feel Good...
By Adam Campbell
This article originally appeared in Fitness Marketing Monthly, a subscription-only print publication for personal trainers and gym owners.
Alwyn Cosgrove is among the most well-known experts in the fitness industry. Even if the name isn’t familiar, you’ve surely experienced his influence.
During the first decade of this century, he established himself as a pre-eminent fat-loss expert. In the second decade, he’s emerged as a thought leader and top business mentor for brick-and-mortar gym owners.
But when I first met him in 2000, he was a complete unknown.
Since then I’ve watched him rise from an obscure personal trainer at a gym in New York City to a highly sought-after authority who owns two thriving businesses with his wife Rachel: Results Fitness, a commercial gym in Santa Clarita, California, and Results Fitness University, a business mentorship program for gym owners.
Which made us wonder: What can we learn from his journey? Are there...
One of the secrets to my success is that I ALWAYS surround myself with people who challenge & push me to grow, learn, take risks and reach my potential. I would never be where I am without coaches, mentors, colleagues, family, friends, my husband…who encourage and support me – “You can do it!”
My recent Snowboarding trip was no exception. I headed to Mammoth with a friend of mine who happens to be an expert snowboarder.
When we talk about the levels of knowledge being –
Level 1 (None) – You don’t know that you don’t know(someone who doesn’t even know snowboarding is an option).
Level 2 (Some) – You know that you don’t know (you’ve spent your first day on a snowboard falling & possibly frustrated because you’re bruised and not having fun) – when most people quit! I had to relearn to snowboard because it had been so long and spent a good amount of time here on day one, falling and...
Do you have Training Schizophrenia?
Are you focused more on cardio, and just trying to improve your overall health – taking fish oil, resveratrol, and greens drinks, etc.
Then you go to a seminar with Pavel Tsatsouline and watch him do a single leg squat for a bunch of reps and throw the kettlebell around as if it was nothing so you start doing that…
Then you talk to Mike Boyle or Gray Cook and you’re all about movement patterns and functional training.
Then you read something John Berardi, Mike Roussell or Tom Venuto wrote and you decide that you need to get super-lean.
Then you watch boxing or the UFC and remember how much you loved fighting and maybe you should make a comeback and train for just one more fight….
But then you go hang out with Matt Rhodes, Vinnie Dizenza, Jim Wendler and Dave Tate and decide that you’re too small and too weak and should eat your way up to 275 and work solely on max strength.
Then your wife reminds you that you are a 40+...
We do our best to maintain a drama free zone at Results Fitness. With our core value #3 Be Honest & Transparent if someone has something negative to say about someone or something we have an honest conversation to work together as a team to fix it ASAP and move forward “doing what we do & doing it together!” If you know me personally you know that if I have something to say I’ll say it to you, never behind your back.
We follow the Dave Ramsey’s No Gossip Policy. We have too much to do leading in the industry, changing lives while changing the way fitness is done to get caught up in anything that doesn’t move us forward! My focus is always on leading this fast moving company toward our mission!
I ain’t got time for gossip or drama! I got shit to do!
Who’s with me?
“Great minds discuss ideas; average minds discuss events; small minds discuss people.” – Eleanor Roosevelt
I absolutely believe that whatever nudge you feel in your soul, that voice telling you to reach for more, that you have something bigger to share with the world is right on and you should listen! If you feel like you keep getting pulled in a certain direction don’t ignore it.
I wouldn’t be where I am if I didn’t tune into my intuition regularly. You know when you are doing exactly what you were meant to do and you also know deep down when you are not. If something doesn’t feel right about your current situation whether it is the career path that you are on or that you’re holding back listen!
There are moments when you get a signal that you know you are on the right path and are exactly where you are supposed to be. You also experience a sense of flow when you are doing what you are meant to be doing.
When I was coaching at the gym these moments would come to me with my clients hearing them have a breakthrough and that I had helped them. Helping my...
When we teach our clients about fat loss at Results Fitness, we usually include a lesson about physiology that teaches them that there is never a zero change in body fat levels at any one point. Sure, you may stay at the exact same weight and body fat percentage from week to week, but all that actually means in physiological terms is that your body spent the exact same amount of time, storing body fat in the exact same amount as it did burning fat.
The net effect is “no change” but as a basic premise there’s never a situation where the body is neither storing or burning fat. The physiology doesn’t stop. The tank is being filled or drained.
Your business is the same way.
Think of your business (or yourself) as having a “gauge” of, for example, your professionalism.
Every interaction you have is going to move the needle to “more professional” or “less professional”. Which is really "more business" or "less business".